Your Web Site On Page 1 of Google

Customers from all sectors are abandoning the Yellow Pages and turning to the Internet to find the services they need. That's great news for businesses on page 1 of Google, but bad for all the rest which do not have a web site or are not on page 1.

Studies show that 98% of most Internet users never look any deeper than Page One of the search results. Therefore, unless your web site is on the 1st Page of Google, you may be loosing out on 1000's potential customers a month.

We can get your business website to appear on the 1st page of Google for what ever keywords you choose. For example, we can optimize your site to come up on page 1 of Google for keywords like "ocala real estate" , "orlando auto repair" , "atlanta plumbers", chicago plastic surgens, etc.

Pay Per Click Versus Natural Search

This video demonstrates how studies show only a fraction of people
searching for a product or service are clicking Pay Per Click ads

Organic Traffic Is Growing… Paid Is Declining

Here's some statistics we recently uncovered that you may find shocking. Below is a screenshot that illustrates how the clicks are distributed on any given search engine results page:

Despite what you may have been told, research and testing reveals that sponsored search results (i.e. Google AdWords Ads) only receive 4 – 5% of the total available clicks!

In other words, if 100 people perform a search on Google, only 5 will click on a paid listing!

The top 2 or 3 paid listings that appear above the organic listings receive 2 – 3% of the available clicks. If you’re stuck on the side bar, you’ll be lucky if you get 1 – 2% click-through rates.

If you have an active AdWords account, none of this should come as a surprise. Heck, Google’s own tools warn you of their pathetically-low click-through rates…

Google Admits To Puny Amounts of Traffic

Below is a screenshot of the “Traffic Estimator” tool inside of Google AdWords. (If you have an AdWords account, I invite you to find this tool inside your own account and check my numbers.)

To calculate the “Percentage of All Clicks”

1. Multipy the number of “Estimated Daily Clicks” by 30

2. Divided the “Monthly Clicks” number by the TOTAL “Local Monthly Searches” (which in this case “Local” is referring to just the U.S.) to get the number of “Monthly Clicks” you can expect

For example, if you take the “Estimated Daily Clicks” for “dog training” and multiply it by 30, you get 13,260 “Monthly Clicks”. If you then divide this number by 1,500,000 (the Total Monthly Searches) you get 0.89%.

So there you have it…Google’s own “Traffic Estimator” tool is telling you you’ll probably get less than 1% of the total available traffic…even if you bid up to one of the top 3 positions!

If you have a Google AdWords account I invite you to navigate to the “Traffic Estimator” tool and double-check the math. If you do, you’ll be able to see with your own eyes that…the percentages are very low

SIDE NOTE: Anyone who has used Google’s “Traffic Estimator” knows that the numbers it gives you are lower than what you will actually see in the “real world”, so most marketers will multiple this number by 2X or 3X to get a more accurate total.
And while doing this improves the percentages a bit, they still remain within the 2 – 3% figure that our research uncovered! So as it stands, even if you’re a master at Pay-Per-Click, you’ll still only get 2 – 3% of the available clicks on average…

So if people aren’t clicking on the sponsored listings in Google… Where Are All The Clicks Going?

If you look at the screenshot from earlier, again, it’s easy to see:

The first ORGANIC (i.e. non-sponsored listing) receives 41 – 45% of the available traffic, and the second ORGANIC result receives 11 – 18% of the available traffic…

10 – 20 TIMES the amount of clicks as the first PAID listing.

Just to put that into perspective…

If you’re getting 100 clicks a day from Google AdWords, your competitor who’s ranking #1 organically is getting 1000 – 2000 clicks a day!

And Their Traffic (Unlike Pay Per Click) Is FREE!

But what about all your competitors who are listed lower down on the page…you’re at least beating them, right?
Not necessarily…

While SEO experts disagree somewhat on the exact breakdown of clicks, the screenshot below illustrates the general consensus based on top SEO firms research:

So based on these numbers, the person sitting at result #3 is still getting 2X – 3X more traffic than you. And the competitors in positions 4 – 9 are getting as much traffic as you…even you hold the #1 spot in the paid results!

And again, none of them are having to pay for their traffic…

But It Wasn’t Always Like This…

When Google AdWords first came on the scene, clicks on the sponsored links were through the roof!
In fact, most Google users didn’t know there was a difference between the organic listings on the left and the paid listings on the right, so by some estimates the paid listings received as much as 30% of the clicks.

By 2008 this number had dropped to 10.5% according to Enquisite.com (see chart below)...

And the Decline Continues…

Today the percentages are even lower, with the sponsored (i.e. “Paid) results generating just 4 – 5% of the total clicks on the page:

And while experts may argue over the exact percentages, none of that really matters. What does matter is that the percentage of clicks to sponsored search listings are on a decline, and few expect it to rebound
.
But to anyone familiar with marketing history, this shouldn’t come as a big surprise…

History Repeats Itself

In the early days of the Internet, banner ads ruled online marketing. But as Internet users became more and more familiar with banner ads, click-through rates plummeted and the medium took a massive hit.

This phenomena was so pervasive, in fact, that a new term, “banner blindness”, was created to describe it. (Source: http://en.wikipedia.org/wiki/Banner_blindness )

Now the same thing is happening with Google AdWords ads according to a recent study by MarketingSherpa.com.

The image below shows shows that almost without fail, users always focus their attention on the top organic search results.

A few years ago, studies were conducted using eye movement tracking technology. Participant who browsed the intrenet were fitted with equipment which tracked where they focused their attention as they browsed the internet.

The lighter the coloration against the blue background, the more often that particular area is looked at and clicked upon.
…demonstrates ‘The Golden Triangle’ which applies to ALL Search engines.

This human behavior is remarkably similar on ALL Search Engine Results pages.

Testing on Google, Yahoo and MSN shows us that people search the organic results first... then they look at the paid stuff.

There is a general reluctance to click on any form of Paid Advertising by a web surfer (specifically, the more educated examples). This is a learned behavior where web surfers automatically “Tune Out” flashy advertisements from their eye scanning activity.

If you look at the screenshot below, you’ll see that while the two sponsored ads above the organic listings do get some attention, the ads on the right receive almost zero attention from the viewers.

The vast majority of the fixation is on the first two organic listings , with results 3 – 8 still receiving as much (or more!) attention as the top paid listings:

So now that you know about this, what are you going to do about it?

Well I hope you agree that you need to do something…

If you’re BRAND-NEW to online marketing and you’re thinking that PPC and Google AdWords is the way to go…THINK AGAIN!

Competition is fiercer than ever, ad costs are high, Google’s “Quality Score” is irrational and the volume of traffic available is shrinking a every year. (Not a great place to plant your flag if you ask me…)

And even if you’re an INTERMEDIATE or EXPERT marketer, you have to agree that it’s time to look for greener pastures now that traffic is shifting away from sponsored listings and back to organic…

Consider this…

If you’re holding the #1 paid listing at Google for your desired keyword, here’s what you’re up against:

• The #10 organic listing is getting 300% more traffic than you are for FREE…

• Listings 9 – 4 are kickin’ your butt to the tune of DOUBLE…all FREE!

• #3 doesn’t even know your name at 1000% more traffic…

• #2 is getting 2000% more traffic, and…

• The #1 organic listing is packing an average of 41 TIMES (that’s 4100%) the traffic as you! And again, they ain’t spendin’ one thin dime for it!

So I’ll ask you again…what are you going to do?

OPTION 1: Continue being naïve…believing (like the so-called “SEO Professionals” would have you believe) that getting ranked is a “painful process” that should only be attempted by “experienced professionals”…

OPTION 2: Take ownership of your traffic and claim all the clicks that your AdWords competitors are leaving on the table…

We Get Results

Type "Cincinnati Portrait Artist" and "Ohio Portrait Artist" in Google and you will see that Strebelart.com comes up #1 for the search term Cincinnati Portrait Artist and Ohio Portrait Artist. This is one on the many sites we have optimized.

Type "Get paid to golf " in Google and you will see that getpaidtogolf.com comes up #1 for the keyword phrase Get paid to golf

Type "Buy Traffic " in Google and you will see that TrafficGuru.org comes up on page #1 for the keyword phrase Buy Traffic.

Type "Twitter Treasure Chest" in Google and etwittertreasurechest.com comes up #1 for the keyword phrase Twitter Treasure Chest

Type "fast track cash" in Google and fasttrackcashsystems.com comes up #1 for the keyword phrase Fast Track Cash

Another is cflid.com for the search term life insurance consultant

Another is Findlostlifeinsurancepolicy.com for the search term Find Lost Life Insurance Policy

Here's what a recent satisfied customer had to say...

Search Engine Optimization (SEO) Services

Having the proper keywords, meta tags and inbound links with proper keyword anchor text pointing to your site is crucial to get your site to come up on the first page of Google, when a potential customer is searching for your services.

We will examine your site and make any needed changes to make sure your site achieves first page top 10 ranking in Google.

We use the best software and techniques to get high quality inbound links to your site to increase your site's link popularity.

SEO Pricing

This chart below reflects standard pricing in the SEO industry.

Secure Your 1st Page Listing and Beat Your Competition!

Since there are only 10 search results on the 1st page of Google, this service is limited to a select few clients per City Location, Business Type and Keyword Phrase. It is therefore vitally important that you sign up and secure your 1st page listing before your competition does. We have excellent references and will be happy to let you speak with some of our satisfied clients.

For more details & price info, Contact Us Now!